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This is exactly how to sell software services without competing on price or chasing referrals. Most software development business owners overcomplicate their sales process. They pitch massive "full project" proposals that confuse prospects and kill deals. Here's what actually works: sell a €10K prototype first, deliver it in 30 days, then upsell the full implementation to a happy client. Forget everything you've heard about SaaS marketing. The "build it and they will come" approach doesn't work for custom software businesses. Neither does burning cash on ads for a service most prospects don't understand. What actually works? Making your offer tangible before asking for the big commitment. In this video, I'm walking you through the exact SOP I use to close prototype deals with 80-90% profit margins. We're talking €10K revenue, €2K max in costs, €8K in your pocket — per project. Then you upsell the full build for €100K+. This isn't something I read in a book. I've generated €13.4M using this method over 4 years and helped 150+ software businesses escape the referral hamster wheel. What you'll learn: → Why prototypes attract decision-makers with real budgets → The 6-step SOP to build prototypes using AI (Claude Code, Lovable) → How to run requirements interviews that set up the upsell → The 30-day timeline from first call to delivered prototype → The math behind turning small deals into six-figure implementations If you've been wondering how to sell software services to clients who actually pay — without endless proposals and ghosting — this framework is your answer. ⬇️ THIS WORKS FOR SOFTWARE COMPANIES LIKE YOURS: ✔️Alfred came to us struggling to land bigger deals. Within weeks of implementing this system, he closed a €40K project — his largest contract at the time. ✔️Lionel tried agencies and in-house marketing with inconsistent results. Now he books 3-4 high-ticket sales calls every week, closing deals ranging from €30K to €250K. ✔️ Sofian was stuck in the referral cycle with zero predictable pipeline. After implementing our AI sales funnel, he went from random inbound to consistent qualified leads every month. These aren't outliers. This is what happens when you stop pitching abstract projects and start with a prototype offer that proves your value. ✅ Want qualified software leads without cold outreach? Get the free AI Sales System for software companies: 👉https://get.flashhub.io/youtube/softw... 📌 TIMESTAMPS: 0:00 The problem with selling "full projects" 0:12 Two-part framework: Prototype → Full Project 1:13 My results: €13.4M in 4 years 2:28 STEP 1: Requirements interview 8:06 STEP 2: AI processing (Claude/ChatGPT) 8:48 STEP 3: Structured requirements doc 9:41 STEP 4: Prototype development with AI 12:04 Timeline breakdown (30 days max) 13:00 Profit math: €10K - €2K = €8K