How He Built a $27 Million Gardening Empire on YouTube (interview) скачать в хорошем качестве

How He Built a $27 Million Gardening Empire on YouTube (interview)

Kevin Espiritu is the founder and CEO of Epic Gardening. Epic Gardening has a simple mission: to help people around the world learn how to grow fresh, healthy food, no matter where they live. And they’ve done a really good job of that – with nearly 300 MILLION views on their YouTube videos alone, Epic Gardening is one of the biggest names in the gardening space. Not only that, but Epic Gardening generates millions of dollars in revenue every year. And while they may be most known for their multi-platform video content, Epic Gardening began as a blog. Kevin’s team began doing video just a few years ago, but that decision fueled their rapid growth. So in this episode, you’ll learn: •How Epic Gardening transitioned from a blog to a media company •How Kevin operates more like an entrepreneur than a creator •Why there may be opportunity in old industries •And how to create things that other people just aren’t willing to SPONSOR - USCREEN Create your own video membership with Uscreen: https://uscreen.link/creatorscience 🌐 Episode page: https://podcast.creatorscience.com/ke... 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - The YouTube Gardening Empire 01:37 - Kevin Quits His Job to Build Epic Gardening 05:31 - Being an Entrepreneur First 10:43 - There is Massive Opportunity in Old Niches 14:14 - Evaluating Trends and Staying Ahead 16:50 - Our Lovely Sponsor :) 18:17 - Short Form vs Long Form Content 20:20 - YouTube Shorts Audiences are Different than Longform 22:01 - Investing $30k into 1st Physical Products 25:01 - TikTok and YouTube KPIs to Look at 26:00 - Asking People For Help 26:50 - How Should a New Creator Start? 28:29 - SEO is Important for Creators 29:39 - YouTube SEO 30:51 - How to Make the Best Video in Your Niche 33:05 - Managing Video Production is Hard 35:00 - Hiring and Managing People as a Creator 40:34 - How to Evaluate Ideas and Opportunities 44:49 - Copycats Can Only Grow So Big 46:05 - OUTRO *** CONNECT WITH KEVIN ESPIRITU 🌐 Website: https://www.epicgardening.com/ 🐦 Pinterest:   / epicgardening   📸 Instagram:   / epicgardening   🎵 TikTok:   / epicgardening   💼 Facebook:   / epicgardening   📹 YouTube:    / epicgardening   *** CONNECT WITH ME 🐦 Twitter:   / jayclouse   📸 Instagram:   / jayclouse   🎵 TikTok:   / jayclouse   💼 LinkedIn:   / jayclouse   *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/re... 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/ep... https://podcast.creatorscience.com/pl... 💼 SPONSORS https://podcast.creatorscience.com/sp... 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy:   / conorconaboy   Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel:   / thumbnailgrail   Creative Elements is part of the HubSpot Podcast Network.