Reality Check: Real Talk on Sustainability Entrepreneurship – It takes more than Passion скачать в хорошем качестве

Reality Check: Real Talk on Sustainability Entrepreneurship – It takes more than Passion

Think starting a sustainable business is just about having a good cause? Think again. In this raw, honest conversation, Vernon Foo—sustainability advocate, entrepreneur, and corporate leader across Southeast Asia—pulls back the curtain on what it really takes to build a profitable business while saving the planet. The Reality Check: Most sustainability entrepreneurs fail within the first year. Not because their cause isn't worthy, but because they're missing critical pieces: product-market fit, pricing strategy, storytelling, and the hardest truth of all—a business must make profit to be sustainable. What You'll Learn: 1. Product-Market Fit Over Passion - Why having the "most sustainable product" means nothing if the market doesn't need it, and how to identify if you're solving a real pain or just a "nice-to-have" 2. The Pricing & Business Model Game - Real examples: biodegradable packaging vs. solar energy—why one struggles and one thrives, and how zero-capex models changed everything 3. Storytelling as Strategy - Why you need to be the best storyteller in town (not just the most passionate), and how to communicate your cause AND your business value 4. When to Pivot (Without Losing Your Purpose) - The difference between changing your path and abandoning your cause, plus why "not moving is also a choice" 5. Getting the Help You Actually Need - Why hiring a coach and virtual assistant should happen NOW (not after you "make it"), and what you're really paying for (hint: it's time) 6. Building a Business AND a Life - Running a business with your spouse during COVID lockdown, setting boundaries that actually work, and why work-life "balance" is a myth (here's what works instead) About Vernon Foo: Vernon Foo is a sustainability advocate, entrepreneur, and corporate leader with professional experience across Malaysia, Australia, India, Poland, and the Philippines. He co-founded CMECO (biodegradable packaging social enterprise) and led ventures in EV charging and solar development through Mako Solar. Former chairman of SIRIM's Sustainability and Circular Economy Committee and HRDC-certified corporate trainer, Vernon has trained 300+ delegates internationally and spoken at major forums including the Malaysia SDG Summit and ASEAN MNE Show. Connect with Vernon Foo: ⁠https://www.linkedin.com/in/vernon-fo... Connect with host Lijin Chin: ⁠  / lijin-chin-4b59a5129   ⁠Circular Business Association (CBASS)Website: https://www.circularbusinessassociati...