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In this episode of E-Coffee with Experts, our host Austin chats with Michal Burger, CEO at eM Client, reveals how eM Client became one of the world’s most adopted email solutions, and why millions of users are actively moving away from Microsoft Outlook. Michal breaks down the early days of building a reliable, stable alternative to Outlook, how they scaled from a three-person team to serving enterprise clients with 100,000+ seats, and why data ownership, privacy, and the “new Outlook disaster” have triggered a massive global migration. We also explore eM Client’s SEO-first growth engine, how AI search and comparison pages drive conversions, and what founders can learn from their affiliate and in-country partner strategy. If you're a founder, marketer, or tech leader looking to understand product-led growth, SEO acquisition, email productivity, or the shift toward non-US software alternatives, this episode delivers deep insights you won't find anywhere else. 🔗 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 00:22: Introduction 00:22 - 01:00: Living in Prague & Guest Background 01:00 - 02:20: What eM Client Is & Why It Was Created 02:20 - 03:40: Competing With Microsoft Outlook 03:40 - 04:20: Why eM Client Works for Big Companies 04:20 - 05:10: Clean Design & Easy User Experience 05:10 - 06:30: Moving From Outlook or Webmail 06:30 - 08:00: Issues With the New Outlook 08:00 - 09:20: Privacy, Security & Data Ownership 09:20 - 10:45: Global Demand for Non-US Tech Tools 10:45 - 12:00: Why Enterprises Are Leaving Outlook 12:00 - 13:10: How Users Find eM Client Through SEO 13:10 - 14:00: Power of Reviews & Comparison Pages 14:00 - 15:10: AI Search & Organic Growth 15:10 - 16:40: Affiliate Partners & Local Market Strategy 16:40 - 17:20: Why Local Partners Build Trust 17:20 - 18:20: Content, Thought Leadership & Social Channels 18:20 - 19:00: Where to Find eM Client Online 19:00 - 20:57: Final Thoughts 🔗 Connect with Michal Burger 👥 / michalburger 💻 http://emclient.com/ 🔗 FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: / digiwebsol Instagram: / dws_global LinkedIn: / digital-web-solutions.