E75 - James Matthews, CRO at Connectd скачать в хорошем качестве

E75 - James Matthews, CRO at Connectd

James Matthews, Chief Commercial Officer at Connectd, shared his background in commercial leadership and explained how Connectd connects startups and scale-ups with fractional talent across board advisory, non-exec, and fractional leadership roles. The conversation covered why fractional work is accelerating post-COVID and alongside AI adoption, why go-to-market advisory is now in highest demand, and how startups can use fractional leaders to build strong commercial foundations without committing to full-time hires too early. James also explained what makes a strong fractional profile, the common red flags when working with early-stage founders, and his approach to forecasting by triangulating multiple inputs and treating forecast misses as the key learning mechanism for improving sales execution. Topics: • Connectd’s Fractional Leadership Marketplace, • Fractional Work Trends After COVID and AI, • Go-to-Market Advisory Demand Shift, • Fractional RevOps as a Growth Lever, • Incentives and Equity for Fractional Leaders, • What Startups Look for in Fractional Talent, • Red Flags When Working with Early-Stage Founders, • Ego and Defensive Culture in Startups, • Forecasting via Pipeline Triangulation