Reputation Warfare w Simon Paterson скачать в хорошем качестве

Reputation Warfare w Simon Paterson

What do extremists, trolls, and corporate boardrooms have in common? They’re all in the business of narrative warfare. Simon Paterson went from “smiting the Queen’s enemies” in UK military intelligence to advising Fortune 100 companies on how not to get wrecked by disinfo. Turns out: memes, lies, and smear campaigns can be just as effective as missiles. And no, “just ignore it” is not a strategy. This episode takes you from the battlefield to the boardroom—where trust is the real target, and narrative resilience is the only shield that matters. Key Topics From UK military intel to Edelman: Simon’s path into narrative warfare Why corporate comms can’t treat disinfo as “just PR” The danger of measuring “success” by putting out fires Prebunking: inoculating against lies before they spread The collapse of trust in experts—and the rise of the “Bobs” Why businesses (not governments) may be the last line of defense Notable Quotes “The internet was built by engineers. But it’s a deeply human experience.” “Once someone believes something, correcting it doesn’t undo the belief—it confirms it.” “You’re all on a floodplain. It’s not if, it’s when.” “You don’t have to engage. You can build resilience so others do it for you.” “People don’t like losing money. That’s how you move the conversation.” Resources + Links Simon Paterson on LinkedIn linkedin.com/in/simonpaterson1 InfauxTech www.InfauxTech.com Edelman Trust Barometer 2024 edelman.com/trust — Chapters 00:00 Cold Open - 25% of people are comfortable sharing disinformation 00:54 MAD Warfare music video opener 01:27 Welcome - When your name’s smeared online… what can you really do? 02:33 Smiting the Crown’s enemies vs corporate reputation management 04:29 What’s a counter disinformation unit? 09:31 How to defend against LIARS and vulnerabilities 16:49 Hey, those aren’t our side effects! 19:54 The economic damage of misinformation 25:38 Trust, election interference and Santa 29:08 Lies, vaccines and research funding 38:33 Edelman Trust Barometer - Should we be concerned? 44:57 Business imperatives and Brand America 52:20 Don’t feel bad for McDonald’s 57:19 Andrew Huberman, audience loyalty and internet trolls 1:05:51 Suspicious communities - why adversaries are so successful 1:10:06 MAD Outro - "Cancel Me” — MAD Warfare™️ is hosted by narrative strategist Jocelyn Brady and cognitive neuroscientist Sean Anthony Guillory. Edited and produced by Amine el Filali. Visit our website at madwarfare.com for extra giggles. And send your wishes, weird ideas, dream guests, and (yes it bears repeating) sponsorship inquiries to madwarfarepodcast@gmail.com. — FAIR USE: This show is MAD enough to include homages, short clips, and references that provide vital context and/or moments of joy. We DEEPLY respect every creator’s work and use these moments purely for educational, artistic, and transformative purposes under Fair Use. If we are missing attributions or you would like to collaborate, please reach out—we’re always happy to chat!