AI Marketing in 2026: Why Ranking Is Being Replaced by Being Referenced скачать в хорошем качестве

AI Marketing in 2026: Why Ranking Is Being Replaced by Being Referenced

AI Marketing in 2026 is moving faster than most CEOs realize. In this MITechTV segment, digital transformation strategist Melih Oztalay explains why the traditional rules of online visibility have been rewritten—and why companies focused only on search rankings will lose ground to those who build AI-ready ecosystems. Hosted by Mike Brennan, this conversation breaks down the shift Oztalay describes as the new reality of digital visibility: ranking is being replaced by being referenced. Over the past year, Oztalay has been a recurring guest on MITechTV, helping business leaders navigate the evolving landscape of artificial intelligence in sales, marketing, and digital infrastructure. As 2025 saw explosive growth in tools such as ChatGPT, Gemini, Claude, and Perplexity, 2026 is shaping up to be the maturity phase where AI becomes embedded in how customers search, decide, and engage with brands. This discussion explores: • Why Google search volume and click-through rates are declining • Why AI engines are becoming the new first step in discovery • How SEO, AEO, and GEO now operate together rather than separately • Why schema, authority, citations, and multi-format content now matter more than keywords • How AI customer journey tools help shorten the time from anonymous visitor to qualified lead • What CEOs can do now to prepare their organizations for an accelerated competitive landscape Melih illustrates how AI has moved beyond novelty: “ChatGPT, Gemini, Claude, and Perplexity are no longer new AI. They are now old AI media.” He also encourages CEOs to test their own visibility by asking ChatGPT to identify competitors in their market. If their company is not mentioned, the next step is to ask why. The response becomes a roadmap for building relevance and credibility in AI-shaped markets. --- Chapters 0:00 Intro with Mike Brennan 0:31 Recap of last MITechTV appearance 1:00 What changed in AI during 2025 2:30 SEO, AEO, and GEO explained 4:40 Why ranking is being replaced by being referenced 6:15 AI engines as the new discovery layer 7:30 How CEOs can test their AI visibility 9:00 AI-driven customer journey mapping 10:40 Four pillars of AI conversion and CRO 12:15 What CEOs must do now --- The takeaway? AI will not eliminate marketing teams—it will eliminate laggards. Companies that reengineer their digital presence now will spend less than those who try to catch up later. Speed, structure, and reference authority are becoming the new success signals. If you found this segment valuable, follow the links below to engage further: Connect with Melih Oztalay on LinkedIn:   / melihoztalay   Explore SmartFinds Marketing and its AI transformation services: https://smartfindsmarketing.com/ https://smartfindsmarketing.com/digit... Connect with MITechTV host Mike Brennan on LinkedIn:   / michaeljbrennan   Watch more MITechTV episodes on the channel: -    / @mitechnews   Relevant themes and keywords for this conversation include: AI marketing in 2026, generative engine optimization, digital transformation, customer journey optimization, media visibility, AI-driven CRO, entity authority, thought leadership, and Michigan technology innovation. Thank you for watching. Be sure to subscribe to MITechTV for more conversations on the future of AI, business, innovation, and digital strategy.