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AI is no longer just improving visibility — it is accelerating how fast people decide. In this MITechTV segment, Mike Brennan speaks with digital strategist Melih Oztalay about the rise of AI Conversion Intelligence and why 2026 will reward companies that move fast, structure their data, and let AI guide customer journeys. In this episode, Oztalay explains how AI isn’t replacing humans — it is removing laggards. Businesses that hesitate will lose ground while AI-ready companies gain speed, precision, and conversion lift. This video continues the discussion from Melih’s previous MITechTV interview on AI marketing and visibility shifting from ranking to referencing. But this segment stands on its own — focusing on how AI turns traffic into action. Oztalay outlines the Four Pillars of AI Conversion Intelligence: • AI journey tracking to understand visitor intent • AI chatbot engagement to support anonymous learning • Heatmaps to reveal real behavior • A/B and ABC testing to engineer winning experiences Melih also shares real case study outcomes, including: • +198% lift in lead volume over 2 years • +40% increase in AI visibility using schema and JSON optimization • Faster decision cycles and higher conversion friction removal He argues that the biggest risk in 2026 isn’t being wrong — it’s moving too slowly. Watch this conversation to understand: • How AI shrinks decision time • Why CEOs must stop lagging and start experimenting • What should be on your 2026 AI execution checklist • How AI agents, schema, chatbots, and workflow automation change outcomes If you want practical advice on what to do now, Oztalay lays out a simple starting point: • Ask GPT to recommend companies in your industry • Then ask why you didn’t appear • Turn that list into your execution roadmap • Use GPT again to tell you how to complete each step This is where AI and strategy meet execution. CHAPTERS 0:00 Acceleration begins: Why AI compresses customer decision time 0:35 The four pillars of AI Conversion Intelligence 2:05 How AI shortens the visitor-to-lead timeline 3:45 Proof: 198% lead growth through AI-driven CRO 4:55 Schema, JSON, and visibility lift via GEO 6:40 What CEOs are underestimating in 2026 8:00 The modernization gap: AI removes laggards 9:00 The biggest risk is moving too slowly 10:00 A practical 2026 AI implementation checklist 11:45 How to connect with Melih Oztalay Connect With The Guests • Melih Oztalay on LinkedIn: / melihoztalay • SmartFinds Marketing: https://smartfindsmarketing.com/ • SmartFinds AI solutions page: https://smartfindsmarketing.com/digit... • Mike Brennan on LinkedIn: / michaeljbrennan • MITechTV YouTube Channel: / @mitechnews About MITechTV MITechTV brings weekly business, innovation, cybersecurity, and tech conversations to the Midwest and beyond. Episodes feature entrepreneurs, cybersecurity analysts, digital leaders, and AI strategists helping business owners navigate disruption. If you enjoy this episode, subscribe to the channel and share your takeaways in the comments — we read them all. #AIConversionIntelligence #AIMarketing #MITechTV #DigitalStrategy #ConversionRateOptimization #AIChatbots #SmartFindsMarketing #MelihOztalay #MikeBrennan #AI2026