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What does it actually take to build a $2.7 billion real estate platform from scratch? Joe is the co-founder of Ashcroft Capital, a firm managing roughly $2.7B in assets across 14,000 doors through large-scale multifamily investments. He's also the creator of the world's longest-running daily real estate investing podcast, co-author of the Best Ever Apartment Syndication Book, and founder of the Best Ever Conference — one of the largest real estate gatherings in the country. But what stood out most wasn't the scale. It was the mindset. Joe went from the youngest VP at a New York City ad agency to closing an $6M, 84-unit multifamily deal in Cincinnati — and never looked back. He built his platform the old-fashioned way: showing up every single day, doing what he said he'd do, and then a little extra. In this episode we cover: How Joe transitioned from Madison Avenue to managing billions in real estate Why he committed to a daily podcast for 2,000 straight days — and what it built What actually separates successful operators from everyone else His current investment focus: Class A & B multifamily with a distress component Why integrity compounds just like capital For property evaluations you can reach me at 615-212-5524 - Carson@passive.investments eXp Commercial. For other episodes: https://carsonscorner.media/#episodes Connect with me: / carsonjones Disclaimer: This podcast is for informational and educational purposes only and should not be considered professional advice. Always consult your attorney, CPA, or financial advisor before making any financial decisions. All investments and property ownership carry risk, including the potential loss of principal.