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Internal Analysis (Resource-Based View)

Today, we're shifting from external analysis to internal analysis to understand what makes your organization unique and capable of building a sustainable competitive advantage. 🔍 We introduce the Resource-Based View (RBV), which focuses on leveraging strategic resources as the foundation for success. These resources—tangible, intangible, and human—must meet the VRIO criteria: Valuable, Rare, Inimitable, and Organized. Using Apple as an example, we see how resources like brand power, a strong patent portfolio, a loyal customer base, and top talent help them maintain a competitive edge. The goal is to identify and build upon your unique resources while acknowledging weaknesses to shape a winning strategy. Ready to apply the RBV model to your organization? Let’s dive in! 🚀 Stay tuned for the next lecture, where we'll continue to piece together your strategic management framework! Strategic Management Course Lectures: Lecture 1: Introduction to Strategic Management Lecture 2: Understanding Competitive Advantage Lecture 3: Environmental Scanning and Industry Analysis Lecture 4: Internal Analysis and Resource-Based View Lecture 5: Formulating Business-Level Strategies Lecture 6: Corporate-Level Strategy and Diversification Lecture 7: Global Strategy and International Expansion Lecture 8: Innovation and Strategic Entrepreneurship Lecture 9: Mergers, Acquisitions, and Alliances Lecture 10: Strategy Implementation Lecture 11: Leadership and Strategic Change Lecture 12: Corporate Governance and Ethics Lecture 13: Performance Measurement and Control Lecture 14: Dynamic Capabilities and Strategic Flexibility Lecture 15: Technology and Digital Strategy Lecture 16: Sustainability and Corporate Responsibility Lecture 17: Strategic Management in Nonprofit Organizations Lecture 18: Crisis Management and Resilience Lecture 19: The Role of Human Capital in Strategy Lecture 20: Emerging Trends in Strategic Management Lecture 21: Strategic Decision Making Lecture 22: Developing a Strategic Mindset Lecture 23: Case Studies in Strategic Management Lecture 24: Capstone: Strategic Management Simulation Lecture 25: Final Thoughts and Course Summary Lecture 26: Q&A and Future Trends Lecture 27: Continuing Your Learning Journey Lecture 28: The Future of Strategic Management #StrategicManagement, #InternalAnalysis, #CompetitiveAdvantage, #ResourceBasedView, #VRIO, #BusinessStrategy, #OrganizationalSuccess, #BusinessGrowth, #Innovation, #Leadership, #BusinessDevelopment, #CompanyCulture, #BusinessPlanning