How to capture leads at trade shows - case study with John & Josh скачать в хорошем качестве

How to capture leads at trade shows - case study with John & Josh

John captures leads using myfairtool: it takes him about 40 seconds to scan his visitor's business card, add a couple of photos, tags, notes and send an immediate follow-up email. Josh, on the other hand, prefers to stay in his comfort zone and use more traditional methods: Josh uses pen&paper to capture leads and collect business cards. After the show, Josh still needs to transfer his notes in a digital format and then send individual follow-up emails to each prospect he met at the show. At the end of the day, it took Josh about 7 days to complete all tasks while John had it covered during the show and had extra time to focus on converting his prospects into customers. Guess who got the most business?