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High-Converting Websites Visual Swipe File: https://www.mmgdesign.net/visualswipe... In this episode of Marketing by Design, Andy sits down with Micah Lotemo, founder of Panzi Digital, to unpack what AI automation actually looks like inside real businesses. They go beyond hype to talk about AI “employees,” why implementation matters more than tools, and how founders and marketers can start using automation without getting overwhelmed. If you’ve been unsure where AI fits into your marketing, operations, or agency workflow, this episode gives you a practical starting point. You’ll walk away with clarity on: Where AI creates real ROI (and where it doesn’t) How automation changes marketing and operations Why most teams stall after buying tools Simple, low-risk ways to get started CONNECT WITH MICAH Website: https://panzidigital.com/ LinkedIn: / micah-lotemo CONNECT WITH ANDY Website: https://www.mmgdesign.net/ LinkedIn: / mmgdesign Instagram: / mindfulmilligan TIMESTAMPS 00:00 – Intro 03:18 – Why mic setup and presence matter 07:39 – Automation tools and learning curves 11:57 – What “AI employees” actually mean 18:20 – Shiny tools vs real implementation 20:13 – The biggest AI misconception 30:29 – Upselling clients without killing trust 39:02 – The first automation that changed everything 45:55 – Where founders should actually start 57:09 – The signal: platforms baking in AI 01:00:39 – Where to find Micah and Panzi Digital TEAM Host: Andy Milligan / mmgdesign Production: MMG Design https://www.mmgdesign.net/ Powered by AMA Columbus https://amacolumbus.org