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Pricing Strategies

The temptation to build a business on price is often disguised under the term value for money. However it is unlikely that one pricing strategy will fit all. In this video we are looking at different pricing strategies and the product life cycle – really useful for considering how you price a product or service to take advantage of external influences. Another tea break tip from The Hidden Edge on how to use business models and tools to help you manage your growing business. You can download the templates from The Hidden Edge website. Do share your stories there too. I am building a portfolio of small business case studies and would love to include examples of what has worked well for you. Website: https://thehiddenedge.co.uk/ Facebook:   / thehiddenedge   LinkedIn:   / the-hidden-edge   Twitter:   / thehiddenedge   Podcasts: https://anchor.fm/thehiddenedge Fair Use Copyright Disclaimer: This is an educational not for profit production. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use