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Are you a therapist or coach struggling to stand out in a saturated market? In this episode, Morgan Piercy reveals the exact frugal marketing strategy she used to fill her private practice by focusing on a hyper-niche and leveraging free organic search. Morgan breaks down the "Awareness Funnel" for helper-healers. You’ll learn why you should stop talking about "techniques" (like CBT) and start becoming an "Empathy Machine" that speaks directly to your client’s pain. From batching social media content to using AI for SEO without losing the human touch, this episode is a masterclass in building a high-impact practice on a budget. The Niche Power: Why being a "deconstruction" specialist brings in clients from across state lines. Faking Consistency: How to batch content on high-motivation days and schedule it for later. Search over Jargon: Using tools like "Answer the Public" to find what your clients are actually Googling. The AI Boundary: How to use ChatGPT for marketing while protecting client privacy. Ready to fill your calendar with ideal clients? SUBSCRIBE for more deep-dives into successful entrepreneurial journeys. Check out Morgan’s resources and her YouTube channel, Becoming a Therapist, via the link in the description! 0:00 – Introduction: Niche therapy and business building 1:28 – The "Don’t Lose Money" frugal marketing mindset 2:42 – Why you must be a specialist who knows other specialists 6:23 – Why your discovery calls are a waste of time (if you content-stack) 6:43 – Pain Relief vs. Healing: Meeting clients where they are 8:05 – The Amelia Bedelia Strategy for ChatGPT 11:51 – Using "Answer the Public" for blogging and SEO #TherapistMarketing #CoachingBusiness #NicheMarketing #PrivatePracticeTips #HealerEntrepreneur #SEOTips #EmpathyInBusiness #BatchContent #MorganPiercy #OpenBookEntrepreneur