Lash Retention, Skin of Color & Spa Branding — 3 Master Estheticians Teach What School Didn’t скачать в хорошем качестве

Lash Retention, Skin of Color & Spa Branding — 3 Master Estheticians Teach What School Didn’t

What does it really take to treat skin of color correctly, master lash retention, and build a profitable esthetics business? Three Estheticians break down real-world strategies across lashes, pigmentation, and spa branding — the things most esthetics programs never fully teach. This session features: ✨ Mia Rutherford — Lash retention techniques for skin of color, tricky lashes, and bonding challenges ✨ Toshiana Baker — Spa branding, defining your demographic, and building long-term career sustainability ✨ Aliesh Pierce Pierce — Treating diverse pigmentation and multicultural skincare education Each educator brings a distinct specialty, giving Estheticians practical insight into both technical treatments and business growth. This is professional education for Estheticians who want more than surface-level tips. Topics Covered ▶ Lash retention on melanated skin ▶ Tricky lashes + isolation techniques ▶ LED curing systems ▶ Oily skin + adhesive bonding challenges ▶ Treating hyperpigmentation in diverse skin tones ▶ Spa branding fundamentals ▶ Defining your target client ▶ Protecting your intellectual property ▶ Creating longevity in the esthetics industry If you’re an Esthetician working with skin of color, lashes, or building your spa brand — this session is essential viewing. This video is preserved as part of the National Black Estheticians’ Week educational archive. It also references SpaSho, an early directory platform created to help clients locate licensed Black Estheticians. SpaSho no longer exists, but its original mission — visibility, access, and professional connection — continues through National Black Estheticians’ Week’s ongoing media and education initiatives. #nbew