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There’s a reason white paper writers get paid more to write a couple 7-page documents than most authors earn from a 300-page book … Find out why during this webinar. AWAI’s Learning Chief (and B2B Copywriter) Pam Foster spoke with B2B Copywriter and B2B Writers International Managing Editor Lisa Christoffel to discuss the booming white paper opportunity for freelance writers! You’ll discover how these authoritative reports — written to provide B2B buyers (decision-makers) with a detailed understanding of how a specific product, technology, or method solves a big need — are one of the top lead-generation tools for companies. By the end of the session, you’ll know the following: • What a white paper is and contains • Why companies need white papers as a critical component of the B2B buying cycle • What white paper content looks like • Secrets to writing effective white papers • Why white papers may be THE best paying B2B project (and tons of fun) • And more! For more on all the different ways you can get paid to write, check out our free 9-Step Blueprint to Becoming a Well-Paid Writer, here: https://www.awai.com/free/blueprint/w... And, of course, if you need to brush up on your writing skills so you can make a full career switch to freelance writing, see our flagship course, The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter, here: https://www.awai.com/p/is/amc/?utm_so... === Chapters: 00:00:00 – Intro 00:01:26 – Scope & Goals for The Session 00:01:56 – White Papers Explained 00:08:20 – Why Companies Need White Papers 00:17:06 – What White Papers Look Like 00:28:56 – Why White Papers pay SO WELL 00:39:43 – How to Get Started as a White Paper Writer 00:43:48 – White Paper Certification 00:47:16 – Q&A (& More!) === Join the Community! Facebook: / americanwritersartistsinstitute Instagram: / awaicopywriting Twitter: / awaicopywriting LinkedIn: / awaicopywriting === AWAI: Teaching people from all walks of life how get paid to write. https://www.awai.com/