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Using data for strong conversations

In this episode, Amber speaks with Kelsey Silver about how data strategy and psychology intersect, especially for introverted entrepreneurs. Kelsey shares her unique career path from psychology to corporate analytics to founding Foresight HQ, an AI-powered tool that analyzes Instagram DMs to identify and score leads, combating "DM burnout." They dive deep into the power of building genuine relationships over small talk, the importance of buyer psychology, and how introverts can leverage their strengths for sales conversations—even when they're running on low social energy. Learn simple, practical strategies for analyzing conversations, spotting "buyer signals," and embracing quiet leadership to attract your ideal client. Key Topics:. Kelsey’s transition from heavy psychological work to data and how it helped her serve the same people differently. The genesis of Foresight HQ: Bringing corporate analytics to small businesses and solving the problem of Instagram DM burnout. The core of all sales: Building relationships. Introverts are great at deep relationships, but often struggle with starting conversations and breaking through small talk. How to respond when someone reaches out to you directly: Get curious and ask questions! Understanding the two main buyer types and how to read the room for buyer signals. Using your introverted nature (and neurodivergence) to your advantage in reading people and conversations. Practical steps to start analyzing your own conversations: stages of change, resources, and looking for indicators like urgency. Simplifying sales conversations: It's just talking to people over coffee and providing a service. Overcoming rejection sensitivity and impostor syndrome by sitting in the validation of being reached out to. The power of Quiet Leadership and attracting the right people by being your authentic self. Proactive outreach that doesn't feel icky: Using story replies to start genuine conversations. Shifting your mindset: Moving from "I'm going to make a sale" to "How can I shift someone's perspective today?" The ROI of building a direct relationship vs. seeking new leads. Touchpoints: Why direct DMs, story replies, and comments are so vital (we now need 21+ touchpoints!). Getting curious like a child to overcome the fear of asking questions. Managing your social battery by treating your business like a hyperfixation and letting the other person talk about themselves. The power of voice notes in DMs, especially when your energy for typing is low. Supporting others' choices while running a business with kids (or other realities) and not needing an excuse for background noise. The importance of being clear about who you attract and who you repel. Connect with Kelsey on Instagram: @KelseyESilver (Send her the word AMBER to start a conversation!) Learn the 5 DM Buyer Signals: kelsey.com/5signals Foresight HQ App: foresighthq.app Listen to Amber’s episode on Buyer Types (will be linked in the show notes).