Best PMax & Shopping Campaign Structures for Ecommerce (2026) скачать в хорошем качестве

Best PMax & Shopping Campaign Structures for Ecommerce (2026)

You don't need 7 shopping campaigns. Most ecommerce accounts I audit are massively over-segmented -- products split across campaigns that never get enough data for smart bidding to work. In this video, I break down when a single campaign is all you need, when it actually makes sense to split, and 5 specific campaign structures that are worth the added complexity in 2026. This applies to Standard Shopping, Performance Max, and feed-only PMax. THE 5 STRUCTURES: 1. One-Campaign Baseline -- where everyone should start 2. Bestsellers + Main -- first split that makes sense 3. Main vs Secondary -- core products vs supporting lines 4. Promotional vs Full Price -- leverage sale conversion rates 5. Seasonality -- timing control for seasonal products KEY TAKEAWAYS: Make one campaign profitable before splitting Every new campaign needs 30+ conversions/month Only split for different conversion rates OR ROAS targets 20%+ apart Don't check ROAS to validate -- check conversion rate Simple and profitable beats complex and mediocre 🔴 Need help with Google Ads? Reach out at https://addimarketing.com/contact I'm Andrey from Addi Marketing. I help ecommerce brands grow with Google Ads, Google Merchant Center, and Microsoft Advertising. 00:00 Intro 00:43 Why Structure Shopping Campaigns 01:17 Standard Shopping or Performance Max? 01:41 The Golden Rule: Start With One Campaign 02:15 What If Standard Shopping Doesn't Work 02:26 When to Switch to Smart Bidding 03:04 The 30 Conversions Rule 03:31 Focus on Fundamentals First 04:03 When to Segment a Campaign 04:42 Two Good Reasons to Split 05:05 How to Check Before You Split 05:38 Structure 1: The One-Campaign Baseline 05:58 Structure 2: Bestsellers + Main 06:30 Structure 3: Main vs Secondary 06:54 Structure 4: Promotional vs Full Price 07:26 Structure 5: Seasonality 07:55 Don't Stack Multiple Structures 08:13 Segmentations to Avoid 08:40 How to Validate Your Structure 09:01 Give It Time 09:20 Summary and Next Steps