Bootstrapping An Eight-Figure Business | Michael Martocci, SwagUp скачать в хорошем качестве

Bootstrapping An Eight-Figure Business | Michael Martocci, SwagUp

What does it take to build a successful bootstrapped business? Michael Martocci (@MichaelMartocci) is the right person to ask. The Founder and CEO of SwagUp grew his bootstrapped brand to more than 8-figures in revenue in just 3 years. On this episode of Where It Happens, Michael shares how to overcome the zero-to-one hurdles, finance secrets, and why he believes bootstrapping is the right way to build your startup before seeking venture capital. -------------------------------------- 🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.skool.com/community-empir... 📬 Join my free newsletter to get weekly startup insights for free: https://latecheckout.substack.com/ 70,000+ people are already subscribed. •••THIS EPISODE ••• Michael Martocci:   / michaelmartocci   Sahil Bloom:   / sahilbloom   Production & Marketing Team: https://penname.co/ FIND ME ON SOCIAL: Twitter:   / gregisenberg   Instagram:   / gregisenberg   TikTok:   / gregisenberg   Spotify: https://open.spotify.com/show/6aB0v6a... Apple: https://podcasts.apple.com/us/podcast... ••• SHOW NOTES ••• [00:00] What to look forward to in this episode with Michael Martocci [03:03] Lessons from bootstrapping a business [07:52] Overcoming the zero-to-one hurdle [09:39] Lessons from Seth Godin’s “The Purple Cow” [11:51] Powerful storytelling vs good product [13:30] Books you need to read as a marketer [15:41] Dominating the market with product-led growth [19:29] Venture capital: the cherry on top for a bootstrapped business [24:41] Unlocking finance secrets for your business [27:53] Using cash conversion cycles to your benefit [31:07] Scrappiness as an asset [32:29] Abstracting away complexity [41:50] The “Annoying Thing” Framework [44:17] The power of innate curiosity [47:10] Finding employees: drivers vs passengers [48:50] The ever-increasing importance of community [52:33] Takeaways -------------------------------------- ••• SPECIAL THANKS TO OUR SPONSORS ••• This episode is brought to you by Tegus. Tegus is the fastest way for investors and M&A teams to learn everything they want to know about a company, all from an on-demand digital platform. Tegus is the most extensive source of instantly-available 1:1 conversations between investors and experts, covering companies from the seed stage to the public markets. Just log in for instant access to 25,000+ transcripts. They are offering you a free 2-week trial at https://tegus.co/room. This episode is also brought to you by OpenPhone. OpenPhone is an all-in-one business phone system that can help your startup look more credible—and it works right from your existing smartphone or computer. Each phone number comes with its own inbox for managing calls, texts, and voicemails together—making it easy to keep track of every conversation. Sign up and start using your new business number in minutes. Visit https://www.openphone.co/room to save 20% on your first six months.