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The CPG Guys are joined in this episode by Neil Saunders, Manging Director & Retail Analyst at GlobalData Retail. Follow Neil on LinkedIn at: / neilretail Follow GlobalData Retail on LinkedIn at: / globaldataretail This episode was recorded in Seattle at Amazon Accelerate 2025. Neil answers these questions: 1. Neil, What are some of the biggest surprises you’ve encountered working with consumer/retail data over the past few years? 2. From your point of view, what are the top 2‐3 trends in retail & CPG that everyone should be aware of in 2025 going into 2026? 3. As e-commerce continues to expand, what role do you see Amazon playing in shaping the biggest retail trends for 2025 and beyond? 4. How are consumer behaviors changing post-pandemic, especially around value, quality, and brand loyalty? 5. Inflation, supply chain disruption, and shifting distribution channels — how are those reshaping what CPG brands need to do differently now? 6. How are stores like Amazon helping small businesses adapt to supply chain changes and still get products to consumers quickly? 7. How are analytics, AI, and data science changing the game for merchandising, promotions, and forecasting in CPG retail? 8. What do you see as the elements of a strong brand-retailer partner relationship these days? How have those changed? Given shelf space is often limited, what makes a CPG brand more “shelf-worthy” in the eyes of retailers right now? What makes Amazon a unique partner for independent sellers compared to traditional brick-and-mortar retailers? 9. What innovations or retail models are you watching that might seem niche today but could become mainstream soon? 10. What advice would you give to CPG companies in terms of investing in people, data, or technology over the next 1-3 years? CPG Guys Website: http://CPGguys.com (http://cpgguys.com/) FMCG Guys Website: http://FMCGguys.com (http://fmcgguys.com/) SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com (http://rhearaj.com/) Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.