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What is Brand Awareness? How Brand Recognition and Brand Recall help awareness

View all our courses and get certified on https://academy.marketing91.com Brand Awareness refers to the degree of familiarity that the consumer has with an organization or its products. Brand Awareness is an important tool for organizations to improve visibility in the consumer market Example – Apple, Amazon Brand Recognition Brand Recognition refers to the aptitude of a customer in recognizing a specific brand amongst various competitors through name, tagline, jingle, color, mascot, or logo Example – McDonald’s prominent golden-colored symbol M Brand Recognition: Rationale behind McDonald's famous M The McDonald symbolic curves promise stability and it uses bright and attractive yellow color to stimulate the taste buds and red to attract attention. Brand Recognition - Role of Packaging The role of packaging is considered vital in brand awareness and this is why organizations have paid special heed to package design and materials. Example – Ferrero Rocher Brand Recognition & the Science of Tachistoscopes The use of Tachistoscopes help to examine the design effectiveness on specific criteria that include Degree of shelf impact Copy clarity and legibility Influence of design elements Speed of Package size The distance at which the package is recognized The angle at which the package is identified at first Brand Recall Brand Recall refers to the ability of a consumer to recall the brand or the product with or without the help of clues Example – Netflix and chill Types of Recall Unaided Recall Unaided Recall refers to a technique that helps to determine the degree to which a consumer can remember an advertisement without the help of visuals or clues Aided Recall Aided Recall refers to a technique that helps to determine the degree to which a consumer can remember an advertisement by prompting to do so or with the help of external clues Conclusion Example brand recognition and recall and their triggers Brand                                          Recall                              Recognition McDonald’s                            Burger                              Symbol M KFC                                           Fast Food                         Colonel Apple                                        Smartphone                     Logo This video is on Brand Awareness and it has the following sub-topics. Time Stamps 0:00 What is Brand Awareness? 00:34 Brand Recognition 01:26 The rationale behind Mcdonald's famous M 02:10 Role of Packaging in Brand Recognition 02:56 Brand Recognition & the Science of Tachistoscopes 03:31 Brand Recall 03:58 Types of Recall 04:06 Unaided recall 04:31 Aided recall 04:57 Conclusion