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In this interview, Georg Holzer, Technical Account Manager at UP3, shares real-world insight into AI adoption challenges and how organisations can unlock meaningful value from AI on the ServiceNow platform. Georg discusses common barriers to AI adoption, why AI is often misunderstood, and how focusing on real business challenges rather than technology alone leads to stronger outcomes. The conversation also explores return on investment, efficiency gains, and how AI can significantly improve user experience through more contextual, conversational interactions. Timestamps: 00:00 – Georg Holzer introduces his role at UP3 00:14 – Helping customers maximise their ServiceNow investment 00:26 – Common barriers to AI adoption 00:36 – Why AI is often misunderstood as a buzzword 00:49 – The challenge of identifying the right AI use cases 00:55 – AI beyond tickets, cases, and incidents 03:03 – How UP3 helps organisations find AI opportunities 03:33 – Addressing hesitation and nervousness around AI 04:02 – Understanding business challenges before applying AI 04:27 – Expected return on investment from AI 04:39 – Efficiency, automation, and time savings 05:09 – Improving user experience with AI 05:32 – Contextual AI and conversational responses 06:06 – Monetary vs non-monetary ROI 06:49 – User experience as a key measure of success For inquiries, email us at hello@up3.co.uk Visit us: https://up3.co.uk/ Follow us on LinkedIn: / up3-services-ltd About UP3: We're a 100% dedicated ServiceNow partner, dedicated to helping organisations get the most from their ServiceNow investment. With UP3’s ServiceNow Managed Service, we take full responsibility for your platform, from day-to-day support and upgrades to development and roadmap planning. Our UK-based team brings deep technical know-how, process expertise, and a business led mindset to help you solve complex challenges and drive digital transformation.