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How to deal with cofounder conflict

Cofounder conflict doesn’t usually start with big arguments. It starts with small misalignments that never get addressed. In this video, we break down how cofounder conflict actually forms, why it escalates, and how founders can navigate tension before it turns into resentment, power struggles, or silent breakdowns. This isn’t about blame. It’s about clarity. We cover: Why cofounders avoid direct conversations How unspoken expectations create long-term damage The difference between healthy disagreement and structural misalignment When conflict is solvable — and when it’s a signal to rethink the partnership How to move from emotional looping to clear, strategic action If you’re a founder dealing with tension, distance, or frustration with a cofounder — or if you want to prevent conflict before it starts — this video is for you. This is practical, grounded guidance for people building real companies, not theory.