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The Google Design Sprint

To minimize the risk of investing in unsuccessful projects, Google created the design sprint, a structured five-day process used to quickly resolve critical business challenges. This linear yet iterative framework guides a multidisciplinary team through five distinct phases—understand, sketch, decide, prototype, and validate—transforming abstract problems into tested solutions in under a week. Preparation is vital, requiring a clear brief, a diverse team, and a dedicated workspace to ensure the group remains aligned and productive. Ultimately, the sprint serves as a lean efficiency tool that provides immediate clarity, allowing companies to either celebrate an "epic win" or avoid costly mistakes through rapid user feedback and expert validation.