Customer Success Secrets Every AE Needs to Know | Matt Sterenberg (Modern Campus) скачать в хорошем качестве

Customer Success Secrets Every AE Needs to Know | Matt Sterenberg (Modern Campus)

In this episode, I sit down with Matt Sterenberg, Senior Director of Customer Success at Modern Campus and a 12+ year EdTech leader with experience across customer success, sales, and customer advocacy, to unpack what customer success teams wish every AE understood. TOPICS WE COVER Why higher ed is more ROI-driven and how that’s changing buying behavior Selling value in higher ed: going beyond “time saved” to “to what end?” outcomes What creates customer champions, and the fastest ways to lose advocates Early warning signs of churn: implementation, time-to-value, usage, sentiment, and champion risk The “hostage customer” problem: high usage, low satisfaction What AEs should document before close: key stakeholders + pain + success metrics LINKS Website: https://www.techsaleswithcarter.com/ Newsletter: https://www.techsaleswithcarter.com/n... LinkedIn:   / carter-armendarez   Learn more about Modern Campus: https://moderncampus.com/