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Using Data and Customer Insights to Build a Successful 2024 Strategy 1

Chris Walker hosts weekly Private Coaching Events for ⁠Vault Subscribers⁠, which opens with covering important and timely industry observations.  Key Takeaways: -Pipeline sources should be based on the buyer's perspective and proven buyer journeys that drive revenue at high sales velocity. -Using a performance-based definition of pipeline helps prevent pipeline inflation and ensures accurate forecasting and investment decisions. -Core health KPIs for a go-to-market strategy include total net new closed one revenue, all-bound hero pipeline creation, all-bound hero sales velocity, and marketing ROI or blended marketing CAC payback period. -Qualitative customer interviews and market research surveys provide valuable insights that can inform strategy and drive change. ----- Follow for a new #b2bmarketing #tip from #chriswalker every day at noon! Looking for inspiration, advice, insight, and information on the state of B2B SAAS marketing today? Refine Labs CEO Chris Walker is here to share his years of experience and knowledge. Join us every Tuesday live to get your B2B marketing questions answered:   / chriswalker171   Subscribe to the Revenue Vitals podcast for more context: Apple: https://apple.co/3m3PvNh Spotify: https://spoti.fi/3b8wqTP