Market-Driven Innovation for Well-being: delivering on Customer Needs and Rights скачать в хорошем качестве

Market-Driven Innovation for Well-being: delivering on Customer Needs and Rights

This webinar will take a look at the world of marketing and business management with a view to exploring how heritage organizations can re-envision their business model to one that centers on customer well-being. Participatory business model innovation seeks to improve what an organization seeks to deliver and how it goes about it, to serve its customers better, improve its viability and increase its contribution to sustainability. This requires identifying and implementing mutually supportive changes to an organization's value proposition and its operating model. Essential to this are customer-centric methods to ensure diverse customer perspectives are incorporated. As an approach to rethinking heritage operations, such market-driven innovation can help to reveal practical ways to deliver greater social impact and well-being, while also rendering the organization more attractive for donor funding.