Progressive Profiling and The Buyer’s Journey! скачать в хорошем качестве

Progressive Profiling and The Buyer’s Journey!

https://www.sphomerun.com/b2bdigitized Subscribe to the B2B Digitized Newsletter Progressive profiling can help your company stay with future customers throughout their buyer’s journey (and beyond). Yet relatively tech startups use progressive profiling to improve prospect engagement with less friction at the point of conversion. Enroll now in the free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups at http://www.gotomarket101.com In this video, you’ll learn why progressive profiling helps to provide a more delightful experience for your prospects and customers, how to implement progressive profiling for buyer’s journey acceleration, and what simple, yet highly effective progressive profiling looks like. Do you need a scalable revenue growth engine that educates and builds trust in the modern, digital buyer’s journey? Find out how you can get access to Go-to-Market Strategy Reboot Camp, the 8-step system for attracting the right clients and growing faster now at http://www.gtmreboot.com Contents 0:00 Progressive Profiling and the Buyer’s Journey 0:38 Prospects, future customers, research and make purchase decisions differently 0:49 B2B purchase decision before vendor engagement (Gartner) 1:00 B2B decision-makers' digital preferences (McKinsey) 1:10 Thought leadership and customer engagement (LinkedIn and Edelman) 1:21 B2B buyer’s journey and how prospect goes from awareness to consideration 1:31 Awareness to consideration and then onto a decision stage offer 1:42 Building up relationship equity 1:52 Progressive profiling: asking for small bits of info throughout journey (Zapier) 2:05 Marketing automation software and progressive profiling 2:26 What progressive profiling looks like in practice 2:44 Don’t make those prospects repeat themselves 3:05 Better qualify prospects 3:46 Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups http://www.gotomarket101.com Best practices from Joshua Feinberg, a go-to-market content strategist with 20+ years of experience in B2B tech startups, and that’s 31x certified by HubSpot Academy and 2x certified by LinkedIn Marketing Solutions. SP Home Run helps early-stage startup founders in B2B Software as a Service (SaaS), Financial Technology (FinTech), and Infrastructure as a Service (IaaS) with Digital Transformation Go-To-Market Strategy.-- so their companies can grow better and faster in the modern, digital buyer’s journey. Connect on LinkedIn with Joshua Feinberg from SP Home Run   / joshuafeinbergconsulting   Follow Joshua Feinberg on Twitter   / joshua_feinberg   Follow SP Home Run on LinkedIn   / sp-home-run-inc-   Be sure to Like this video, Subscribe to this channel, and Ring the Bell to get notified when new content similar to this is released. #progressiveprofiling #buyersjourney #marketingtechnology #martech #conversionrates #prospectexperience #salesproductivity #gotomarket #gotomarket101 #sphomerun