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August Jackson, VP of Market Intelligence at Deltek, shares how he turns win-loss data into interactive "war games" for the sales team. August discusses the power of simulating competitor scenarios based on real buyer feedback and how AI will transform the future of competitive intelligence from "finding needles in haystacks" to synthesizing massive insights. Key Takeaways -- War Games: Using win-loss scenarios to roleplay sales battles and identify process gaps. -- UI/UX Feedback: Getting past generic "it looks funny" feedback to actionable usability insights. -- Competitor Roadmaps: Learning what competitors are promising in private demos vs. public marketing. -- Future of CI: How AI will shift the focus from information gathering to insight application. -- For CI and Enablement leaders looking for creative ways to activate data—moving beyond reports and into interactive sales training. Clozd is the leader in buyer feedback and win-loss analysis, enabling organizations to convert customer insights into measurable revenue impact—reducing churn, improving customer satisfaction, strengthening sales execution, and accelerating product adoption. Learn how to turn customer feedback into actionable insights today 👉 Learn more about Clozd: https://clozd.com/"