💥 Why Social Media is "Broken" (and How Brands Can Fix It) | Sara Zaccaro скачать в хорошем качестве

💥 Why Social Media is "Broken" (and How Brands Can Fix It) | Sara Zaccaro

In this episode of Disruptor Confessions, John Ayers sits down with veteran media strategist Sara Zaccaro to reveal a startling truth: The modern social media landscape isn't just noisy—it’s a "dumpster fire" of automated chaos that is actively eroding human agency. If you feel like your brand is shouting into a void of bots and vanity metrics, or if you suspect the C-suite is chasing a digital playbook that died a decade ago, this conversation is the reality check you need. We move past the marketing jargon to explore the biological and strategic necessity of "B2Human" connection in an era increasingly dominated by AI agents. 🎙 Disruptor Confessions explores AI, disruption, leadership, and the human side of technological change. 🚀 Key topics discussed: The "Dumpster Fire" Reality: Why social platforms are failing and how the rise of bot-driven "noise" is drowning out authentic human voices. The $Trillion Oversight: Why brands are completely missing the "40-year-old urban native"—a demographic with massive disposable income and digital literacy. The Vanity Metric Trap: A deep dive into why "Impressions" are a useless metric and how algorithmic manipulation is hijacking our brain chemistry. The Agentic Shift: How AI is fundamentally changing the social contract and why "relational intelligence" is the only way for brands to survive. "I am a digital native... and brands are missing an entire generation of us because they’re stuck in a playbook that doesn't exist anymore." — Sara Zaccaro Guest: Sara Zaccaro 🌐 https://sarazaccaro.com 🚀 JOIN THE DISRUPTION COMMUNITY Stay ahead of the curve and go deeper into the ethical and strategic dimensions of tech disruption: 👉 Subscribe to THE BRIEFING on Substack: https://disruptorconfessions.substack... 👉 Visit Disruptor Confessions: https://disruptorconfessions.com/ 👉 Follow us on Instagram:   / disruptorconfessions   👉 Connect with John Ayers on LinkedIn:   / johnlayers   #DisruptorConfessions #SocialMedia #AI #B2Human #DigitalTransformation #MarketingStrategy #AgenticEra