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What does influence really mean in today’s public affairs environment. And how is leadership evolving in a Brussels ecosystem shaped by professionalisation, technology, and constant change. In this episode of The #ZNL Podcast, Philip Weiss sits down with Natalia Kurop, Partner at Dober Partners, for a wide-ranging conversation on careers, credibility, and the real foundations of influence in Brussels. Together, they explore how EU public affairs has evolved into a highly structured and competitive ecosystem. From relationship-driven advocacy to increasingly professionalised strategies. From traditional stakeholder engagement to a landscape shaped by digital platforms, AI tools, and new expectations around transparency and impact. The discussion looks at what the professionalisation of advocacy truly means in practice. How leadership styles are adapting. And why, despite technological acceleration, influence still depends on trust built over time. Natalia reflects on career paths in public affairs today. The skills young professionals need to develop. The role of optimism and long-term thinking in uncertain times. And how emerging technologies are reshaping not only workflows, but also mindsets. A thoughtful and forward-looking conversation about power, credibility, and leadership in Brussels. And about what it takes to build influence that lasts. 🎧 Tune in to the episode and stay #OneStepAhead.