The New Rules of Marketing Data: Collection, Compliance & Measurement скачать в хорошем качестве

The New Rules of Marketing Data: Collection, Compliance & Measurement

Navigating today’s data privacy landscape is tougher than ever—and marketers are feeling the impact. From the impact of cookie consent banners that disrupt tracking accuracy to inconsistent website analytics, to evolving privacy laws like GDPR, CCPA, and new state-based regulations, compliance is a real challenge. Given the complexity, many marketing teams struggle to connect their activity to conversions, reliant on third-party tools with limited data access. And ongoing confusion about consent management and required privacy policies creates even more chaos. So… what’s a marketer to do? In this on‑demand webinar, you'll learn practical strategies to turn privacy complexities into opportunities—and future‑proof your marketing. We’ll cover: • the latest privacy regulations and what you need to know • strategies for maintaining data-driven insights while respecting user consent • the value of Consent Management Platforms (CMPs) • actionable tips for updating privacy policies, ensuring transparency, and future-proofing your marketing strategy You'll leave with greater clarity and a detailed plan of action to help you move forward confidently. This webinar is part of a regular series put on by Northwoods, covering topics such as UX design, UX & website strategy, website development, SEO, digital marketing & advertising, and more. #digitalmarketing #dataprivacy #gdpr #ccpa #webinar ⏱️ ***** Time Stamps 00:00 - Today's Journey 01:24 - Understanding Today's Complex Data Privacy Landscape 19:20 - The Purpose & Value of Consent Management Platforms (CMPs) 29:38 - How to Achieve Data Integrity & Accuracy in Digital Marketing 46:56 - Q&A 📚 **** Resources, tools, and courses mentioned in the video Request Your Complimentary Data Privacy Risk Score & Action Plan: https://www.nwsdigital.com/dataprivacy Upcoming Northwoods Webinars: https://www.nwsdigital.com/Classes Northwoods Blog: https://www.nwsdigital.com/Stories/Blog Around the Campfire Podcast: https://www.nwsdigital.com/AroundtheC... 🚀 **** Follow Northwoods LinkedIn:   / northwoods-software   Instagram:   / northwoodsdigital   Bluesky: https://bsky.app/profile/nwsdigital.b... Threads: https://www.threads.com/@northwoodsdi...