From Activation to Signups: How to Build Lifecycle Programs That Scale - Drew DeMasters скачать в хорошем качестве

From Activation to Signups: How to Build Lifecycle Programs That Scale - Drew DeMasters

Why do so many growth teams win on signups and still lose on retention? Drew DeMasters is the VP of Lifecycle Marketing at Prodege (Swagbucks, InboxDollars, YouPromise). He builds activation and retention programs that push users to real value fast, then compounds that engagement over time. In this episode, Drew breaks down how to spot early activation signals, personalize onboarding using “source + behavior + profile” data, and run multichannel lifecycle programs with restraint. He also shares how to measure true impact with holdout testing, why behavior segments often outperform demographics, and how consolidating lifecycle tools can reduce engineering work while accelerating iteration. === Watch the full episode to learn: Why in lifecycle marketing, registration is the easy part, and activation is the challenging one How to approach multichannel orchestration without overwhelming users (email, SMS, push, in-app, on-site) How to test and interpret results with test vs holdout groups How to think through lifecycle marketing tools (and when consolidation speeds execution) Why marketing, engineering, and BI must stay aligned—and how shared metrics and transparency make it work Whether you lead digital CX, growth, or lifecycle marketing, this episode gives you a practical playbook for moving beyond signups, using data, testing, and smarter channel choices to drive real activation and long-term value. === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn:   / shamirduverseau   🌐 Smart Panda Labs: www.smartpandalabs.com