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Most people think you need a doctor to use a defibrillator… Wrong. The AEDs Martin Andrews’ company sells are designed so anyone can use them — and in a sudden cardiac arrest, the difference between life and death can come down to minutes. In this episode of The Optimum Advantage Podcast, I sit down with Martin Andrews, founder of AED.ca (Canada’s AED Company), who left the corporate finance/CFO world to build a company with one mission: Put life-saving AEDs in more workplaces, job sites, and public spaces — and keep them “rescue ready.” Martin breaks down: Why sudden cardiac arrest is a time-critical emergency (and what happens each minute you wait) How AEDs are built for real people (not medical pros) — they guide you step-by-step The uncomfortable truth: many AEDs in the field aren’t maintained properly, so they may fail when needed How his team built a nationwide maintenance & compliance model across Canada The mindset shift that changed everything: “I’ll go as long as it takes.” If you own a business, manage a facility, run a construction site, lead a school/church/gym, or just want to protect your community—this might be one of the most important conversations you hear this year. 🔗 Martin’s company: https://aed.ca/ ⏱️ Chapters / Timestamps (copy/paste) 00:00 – Why this guest hit me personally 01:07 – Who is Martin Andrews + what is AED.ca? 01:53 – Why he left corporate finance to build a mission-driven business 02:26 – The “why” that made him commit long-term 03:05 – Starting from scratch: aggressive outreach + massive action 03:55 – The leap: keeping the job for 6 months, then going all-in 04:49 – COVID + supply chain chaos: waiting up to a year for devices 06:42 – Scaling: thousands of customers + hundreds of AED placements/year 07:20 – Marketing shift: Google → AI recommendations 09:06 – Best advice for entrepreneurs: stop trying to know everything 10:04 – “Decide how long you’re willing to go” 14:08 – What an AED actually does (and why minutes matter) 16:43 – Where AEDs matter most (workplaces, schools, airports, churches, homes) 18:55 – Why AEDs still aren’t everywhere (cost + mandates) 20:26 – Ontario construction: reimbursement + new requirements (discussion) 21:39 – Why AED.ca only sells top-tier devices 22:29 – Full maintenance plans: “hands off” compliance & inspections 23:33 – The stat that shocked me: AEDs that aren’t working 24:42 – Building a company that runs without you 25:23 – Why they’re Canada-only (medical device regulation) 26:41 – Where to find Martin + AED.ca Should defibrillators be mandated in public or government buildings? Let us know in the comments.