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Culture isn’t a slogan. It’s fuel for business performance and success. And here’s the real challenge: Many leaders try to “build culture” through policies, perks, or programs while culture is actually shaped in the moments that matter most: how you lead, how you listen, and what you tolerate. That’s why, in the latest episode of the Extraordinary Leadership Podcast, I sit down with Emma Davies, Founder of Evolve People Network and Evolve Hub, and a People & Culture leader with 20+ years of experience across the UAE and KSA. Together, we unpack what truly creates a thriving culture that drives performance especially in a region where speed, ambition, and constant change are the baseline. This conversation goes beyond the surface. We explore leadership moves that shift culture from a “nice idea” into real-world results, including: -Why presence beats policy -What real accessibility looks like (and why “open door” can be performative) -How to spot culture in seconds and why surveys don’t always tell the truth -Why pay rise don’t automatically improve culture and what actually does -The HR–leader partnership dynamic that makes or breaks companies …and more. If you lead people, build teams, or shape culture, this episode will recalibrate how you think about performance, trust, and what it means to lead the future. Guest: Emma Davies Founder, Evolve People Network & Evolve Hub Emma Davies is a visionary leader and culture transformation expert with extensive experience in fostering inclusive, high-performing workplaces. As the former Chief Culture and People Excellence Officer at Masafi, she spearheaded group-wide cultural shifts and major strategic initiatives, including talent management and behavioral change programs. Emma is the founder of Evolve Hub, a premier strategic HR partner in the GCC, and The Evolve People Network, a dynamic community dedicated to the professional growth of HR practitioners. Additionally, she serves as a strategic advisor for Food People and Massar Business Solutions. Known as the "Curious Catalyst Coach," Emma works closely with C-suite executives to drive regional business development. A hands-on leader, she balances high-level strategy with daily guidance on employment legislation, DE&I, and wellbeing. Emma’s commitment to mentoring the next generation of leaders continues to create a lasting, positive impact across the people and culture landscape. MORE FROM EMMA DAVIES: 💼 LinkedIn: / emma-davies-mcipd-35784713 🌐 Website: https://www.evolvehub.net/ About Dagmara Asbreuk A certified Executive Transformational Partner and keynote speaker, and Founder of Extraordinary Leadership. She brings 15+ years of global experience in Fortune 500 organizations, and 10 years in human and leadership transformation firsthand. Recognized as one of Dubai’s Top 15 Coach and is known for activating higher potential in senior executives and leadership teams, with a unique blend of transformational leadership, ICF PCC, neuroscience and quantum consciousness to help leaders unlock exponential organizational and business growth and be the leaders shaping the future, setting new standards, leading with more ease and from authentic place. 👇 CONNECT WITH DAGMARA : 📸 Instagram: / dagmaraasb 💼 LinkedIn: / dagmara-asbreuk 🌐 Website: https://www.theextraordinaryleadershi... Newsletter: https://www.theextraordinaryleadershi... Executive Coaching: https://www.theextraordinaryleadershi... Leadership Team: https://www.theextraordinaryleadershi... Keynote Speaking: https://www.theextraordinaryleadershi... Shape Your Future: https://www.theextraordinaryleadershi... 💬 Enjoyed the episode? Like, comment & subscribe to stay updated on future conversations around the new paradigm of leadership and business success. ________________________________________ #2026goals #selfidentity #selfdevelopmentjourney #consistencywins #leadershipdevelopment #leadershiplessons 0:00 Introduction & Summary 0:39 Meet Emma Davies 3:06 Why the Evolve People Network was Born 5:10 Modern Challenges 7:51 Measuring the "Vibe": Is Data Enough? 8:52 Breaking the Glass Fishbowl 13:56 Identifying "Culture Connectors" 17:42 The Performance Review Trap 23:05 The Self-Aware Leader: Playing to Your Strengths 28:44 Inner Alignment and Team Bonding 30:22 The Evolution of HR: Beyond Visas and Admin 31:11 The "Oxygen Mask" and Business Literacy 31:44 The HR-CEO Relationship: A Strategic Marriage 34:10 Moving People to the Top of the Agenda 36:42 Translating Business Strategy into People Strategy 38:33 Influencing the Board: Co-Creation vs. Selling 41:17 Raising the Bar for HR in the Middle East 45:28 The L&D Gap: Why HR Needs to Invest in Themselves