How to understand customer sentiment скачать в хорошем качестве

How to understand customer sentiment

One of the fundamental tenets of the CMO role is finding out exactly what customers think about your brand. So how you find out? Simple: Ask them. Technology has made this process significantly easier, as was laid out by Michel Koch of Time. He was CMO until he moved into a newly created eCommerce M&A consultancy role to help bring innovation closer abreast to the 95 year old US based media business. The challenge with all this data? Unifying it, and placing your customer at the heart. What makes or breaks a brand is what customers are saying behind your back.