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Keep it Simple: The Early Design Years of Apple by Hartmut Esslinger. Keep It Simple: The Early Design Years of Apple explores the formative period of Apple through the lens of design, focusing on the collaboration between Apple and designer Hartmut Esslinger (frog design). The book reveals how simplicity, clarity, and human-centered design became core Apple principles, shaping iconic products from the late 1970s and 1980s. It offers insight into how design thinking influenced not just aesthetics, but Apple’s culture, strategy, and long-term identity. This video presents a complete flip-through of the book, shown page by page in a continuous, unedited flow. The focus is on rhythm, texture, and the physical presence of the book—allowing viewers to experience its layout, pacing, and visual details as if browsing it in hand. No narration. No music. Just the book, one page at a time. This format is intended for those interested in book design, visual storytelling, and the tactile qualities of printed media. #apple #stevejobs #HartmutEsslinger #appledesign #ipad #imac #macmini #macbook #flipthrough #books