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Sean Anderson is joined by Mark Gaisford, Billy Humphreys and Leo Harrison as they unpick why and how the most progressive recruiters and agencies are investing more than ever in marketing during Covid-19. Recruitment teams have been demolished across the globe due to COVID-19. Recruiters, Marketers and Back office staff have been subject to large scale redundancies and many more sidelined with stimulus schemes such as ‘furlough’. Therefore this leaves a sea of agencies that have shrunk in size and now only consist of the founder(s) and their very best sales people trying to win business and ensure the brand is still live when the bounce comes. If this sounds familiar, then this is not to be missed! We'll be offering clear actionable advice and tips along the way so you can capitalise on getting started with building your brand during the lock-down. The event will be ran as a panel discussion so there'll be plenty of great insights and discussions between us all. You can also send in questions and we'll do a Q&A at the end! Also, as discussed in the show, we are launching our brand new Hoxo Academy! Starting in May, 'Personal Branding for Recruitment Owners' will be a 16-week programme where I will teach you everything that I've learnt over the past three years - going from offline recruiter to growing my brand and driving inbound business to Hoxo Media. Join here: https://www.hoxomedia.com/hoxo-academ... --------- About the live panel guests: If you're active within the market, on LinkedIn and listen to the RAG Podcast, then you may have heard of the three guests before - but here's a bit about them to whet the appetite: -Mark Gaisford - Founder & CEO of Redsprout, a Recruitment Agency specialising in the Marketing Agency sector, RedSprout have arguably built the biggest brand online across our industry in 2019/20. -Billy Humphreys - Senior Marketing Manager at MRL Consulting Group, in 2019 Billy took the lead in launching their disruptive 4-day week model and subsequent content, which has seen global reach and recognition. -Leo Harrison - Founder of Chapter 2, a startup Talent Advertising Agency looking to disrupt the traditional recruitment agency model. Leo is the ex COO of OLIVER Agency, a Global Advertising Agency and left as he believed the recruitment industry wasn't keeping up with the pace of advertising. ---------- About Hoxo Media: We are committed to connecting marketing and sales teams within Recruitment agencies globally. On a mission to help 1000 agencies by 2025, we plan and execute strategic inbound marketing campaigns that deliver results and are aligned to specific business objectives i.e. driving business development for a specific team/division. We are currently working with Recruitment businesses all over the world to solve the following common problems: Little or no internal marketing resources or capability Lack of clear ROI generated from marketing for the sales teams Recruitment business heavily reliant on outbound methods to generate business (this can be candidates and/or clients) Lack of systems and processes to prove marketing campaigns can lead to sales activity Current sales processes are manual, time consuming and not utilising today's available technology We can impact business development by driving the right contacts inbound to your agency and proving the impact on sales. Services include: Strategic planning - audience and persona mapping Content creation & distribution Brand awareness and lead generation Marketing and Sales process automation What makes us unique? 1. We are ex Recruiters who fully understand the business 2. We only work with recruitment agencies 3. We combine people, process and technology to prove that Marketing can drive sales conversations through inbound marketing 4. We're a Certified Platinum Partner Agency of Hubspot (the worlds leading Sales & Marketing Automation CRM) 5. We are the only HubSpot Partner Agency dedicated 100% to working with Recruitment Agencies Want to work with us? Contact [email protected] for an initial call. Follow us on Linkedin: LinkedIn: / hoxo-media