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In this video, Helen outlines some of the common challenges she sees within organisations when it comes to identifying and recording vulnerable customers. The common challenges Helen shares are: 1. Indicators — Not equipping team members to pick up the words/phrases, indicators or cues in customer conversations 2. Lack of confidence – Team members having limited or no confidence to start or progress customer conversations 3. Knowledge of support – Team members not having the knowledge or feeling equipped to step out of process 4. Systems and vulnerability flags – Team members having limited knowledge of where and how to flag vulnerability internally #TrainingCourses #Training #ConsumerVulnerability #Vulnerability About Helen Helen Pettifer is Director of Helen Pettifer Training Ltd and a specialist in the fair treatment of vulnerable customers. She has a background in call centre management and is committed to customer service excellence. Her training ensures front-line staff gain the awareness and resources to confidently identify and respond to signs of vulnerability. Helen Pettifer is a British Standards Institution (BSI) associate consultant for BS 22458: 2022 Consumer Vulnerability, a Mental Health First Aider, a Suicide First Aider, a Dementia Friend, and a Friends Against Scams Champion. Recognised as a changemaker, she was invited to become a Fellow of the Royal Society of Arts in 2022. Connect with Helen on LinkedIn: / helen-pettifer-unlocking-vulnerability