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Why do you crave sugar even when you’re already full? In this episode of Behind the Facts, we dive into the science behind sugar cravings — and why they have nothing to do with weak willpower. We explore how dopamine, stress hormones like cortisol, lack of sleep, and deeply learned habits all work together to hijack your brain. From emotional eating to late-night cravings, there’s a biological reason your brain keeps asking for dessert. You’ll learn: Why sugar triggers powerful dopamine responses The difference between wanting and liking food How stress and sleep deprivation increase cravings Why sugar cravings are not a moral failure, but biology Understanding what’s really happening in your brain is the first step toward changing your relationship with sugar — with compassion, not guilt. ⏰ Timecodes ⏰ 00:00 – Why we crave sugar 00:26 – The “dessert stomach” illusion 00:49 – Your brain vs your stomach 01:32 – Dopamine: liking vs wanting 02:19 – Stress, sleep & late-night cravings 03:25 – Habits, comfort & emotional eating 04:19 – It’s biology, not a personal failure 👉 If you enjoyed this episode, don’t forget to like, subscribe, and share it with someone who’s ever wondered why dessert always sounds like a good idea.