How Instant Estimates are Changing Home Improvement Marketing with Austin Rosenbaum скачать в хорошем качестве

How Instant Estimates are Changing Home Improvement Marketing with Austin Rosenbaum

Todd Miller and co-host Ryan Bell welcome Austin Rosenbaum of Demand IQ to discuss rapid changes in home improvement marketing and lead generation, focusing on pricing transparency and instant online estimates. Austin explains how Demand IQ evolved from a data-driven marketing agency into a software platform that helps contractors provide online budget estimates to qualify leads, reduce friction, and improve conversion. He describes contractor adoption challenges since 2019, noting increased interest in the past year, and outlines how COVID accelerated digital shopping behavior, especially among millennials and Gen Z. The episode highlights Google’s new “online estimates” search filter and the risks of ignoring deep-funnel channels like Google and Meta. Austin shares results from a contractor case study, explains onboarding steps to rank for online estimates, and predicts AI agents will increasingly shop and gather quotes on homeowners’ behalf. Timestamps 00:00 Welcome and Intro 00:47 Challenge Words Explained 01:21 Marketing Is Changing Fast 02:02 Meet Austin Rosenbaum 02:32 Origin Story and Analytics 04:23 Demand IQ and Instant Estimates 07:22 Contractor Pushback on Pricing 09:43 COVID and New Buyer Behavior 12:18 Google Online Estimates Filter 14:40 Risks of Old School Marketing 16:21 What Homeowners Want First 18:31 Case Studies and Use Cases 20:58 Onboarding and Ranking Steps 24:06 AI Agents and The Future 26:29 Calculator vs Pricing Table 30:32 Final Thoughts and Rapid Fire 36:07 How to Connect With Austin 37:40 Challenge Words and Wrap Up 38:22 Closing Thanks and Sign Off Connect with Austin Online LinkedIn:   / austinrosenbaum   Website: https://www.demand-iq.com/ Be sure to check out the Construction Disruption website at https://construction-disruption.com and subscribe on Apple Podcasts, Spotify, or your favorite podcatcher. This episode was produced by Isaiah Industries, Inc., a manufacturer of specialty metal roofing and other building materials. Learn more at https://isaiahindustries.com.