The Hidden Power of a United Brand & UX Strategy скачать в хорошем качестве

The Hidden Power of a United Brand & UX Strategy

Most marketers treat brand strategy and UX strategy as separate initiatives, pursuing each individually and often at different times. But doing so means missing out on the transformative potential that emerges when they work together. In fact, companies implementing combined strategies see measurable improvements in research efficiency, customer experience, and brand messaging effectiveness. Discover how the strategic combination of both brand and UX can transform your customer engagement and create lasting competitive advantages that individual approaches can't as easily achieve alone. And see tangible results from integrated brand and UX strategies we've implemented for our clients. This webinar is part of a regular series put on by Northwoods, covering topics such as UX design, UX & website strategy, website development, SEO, digital marketing & advertising, and more. 📚 **** Timestamps 00:00 Introduction 00:31 What is Brand Strategy? 03:56 Defining UX Strategy 06:04 Understanding a Separate Brand & UX Approach and Key Challenges 14:02 The Combined Brand & UX Process 21:09 The Value of a Unified UX/Brand Approach 33:08 Key Takeaways 36:00 Q&A 📚 **** Resources and courses mentioned in the video Upcoming Northwoods Webinars: https://www.nwsdigital.com/Classes Northwoods Blog: https://www.nwsdigital.com/Stories/Blog Around the Campfire Podcast: https://www.nwsdigital.com/AroundtheC... 🚀 **** Follow Northwoods LinkedIn:   / northwoods-software   Instagram:   / northwoodsdigital   Bluesky: https://bsky.app/profile/nwsdigital.b... Threads: https://www.threads.com/@northwoodsdi... #brandstrategy #uxstrategy #digitalmarketing