EP48_[ISCRM]_ "The Seven Mental Shortcuts: Unveiling the Invisible Hands Behind Your Purchases" скачать в хорошем качестве

EP48_[ISCRM]_ "The Seven Mental Shortcuts: Unveiling the Invisible Hands Behind Your Purchases"

The provided sources highlight marketing not as a single event, but a *system* influenced by external factors, logic, biases, and intuition. *Context significantly impacts consumer behavior**, and marketers strive to uncover consumers' deepest subconscious **human nature**, including their inertia, fears, dreams, weaknesses, and desires. The ultimate goal is to **create demand* and encourage consumption by appealing to these underlying motivations. A crucial approach involves **heuristics (捷思法)**, which are subconscious reactions influencing decision-making. Seven key heuristics are detailed: **Priming (促發)**: Sensations guiding subsequent thoughts or behaviors. **Anchoring (錨定)**: Initial information biasing judgment (e.g., comparing prices). **Framing (框架)**: Presenting information to influence perception, often through scarcity or exclusivity (e.g., limited editions, VIP experiences). **Expectation (期待)**: Relying on the placebo effect to anticipate positive outcomes. **Inertia (慣性)**: Leveraging people's preference for the status quo and resistance to change. **Arousal (喚起)**: Evoking emotions and emotional connections, like the desire to show off. **Loss Aversion (損失趨避)**: The pain of losing money is a stronger motivator than the pleasure of gaining it. These psychological techniques are widely applied to influence consumer purchasing decisions across industries, from retail pricing to film marketing. #demandcreation #humanpsychology #marketingstrategy #psychologicaltriggers #heuristics Podcast: Little Prince Quest Lab https://open.firstory.me/user/cm6aji5... APPLE Podcast: Little Prince Quest Lab https://podcasts.apple.com/tw/podcast... Youtube :    • EP48_[ISCRM]_ "The Seven Mental Shortcuts:...   [   / @littleprincequestlab  ](   / @littleprincequestlab  ) KKBOX: Little Prince Quest Lab https://podcast.kkbox.com/tw/channel/...