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👉 Get started free with OWOX Data Marts: https://c.owox.com/cnr8yt In this video, I’ll show you how to connect Facebook (Meta) Ads to Databricks — and turn that connection into a reusable analytics system, not just another one-off integration. Instead of pushing raw Facebook Ads exports into a random table and rebuilding the logic in every dashboard, we’ll build a central Data Mart in OWOX that writes clean, structured ad data straight into Databricks and reuses it everywhere. By the end, you’ll be able to: load Facebook Ads campaigns, ad sets, ads and performance metrics into Databricks schedule automatic daily or intraday updates reuse the same Facebook Ads Data Mart in Google Sheets and Looker Studio generate AI-powered performance insights on top of Meta Ads data stored in Databricks deliver those insights straight into Slack, Microsoft Teams, Google Chat or email This isn’t “just another connector”. With OWOX Data Marts, your Facebook Ads → Databricks setup becomes part of a reporting system that: owns the logic and configuration for your connector documents the data structure and field meanings (impressions, clicks, spend, conversions, ROAS, etc.) controls historical backfill and incremental sync windows feeds multiple tools (Sheets, BI, AI) from one trusted Databricks table keeps Databricks as your single analytics backbone across channels This approach helps data and marketing analysts: stop rebuilding the same Facebook Ads report for every stakeholder avoid “why doesn’t this number match?” conversations deliver answers and insight on a schedule, not through endless tickets What you’ll learn: how to create a Facebook Ads Data Mart in OWOX how to connect the Facebook Ads API to Databricks without writing Python how to configure fields like cost, impressions, clicks, conversions and ROAS how to set up historical backfill plus safe incremental loads how to reuse the same Data Mart in Google Sheets and Looker Studio how to generate AI insights from your Facebook Ads performance data how to send those insights directly to your team’s chat tools and inboxes Who this is for: data analysts working with Databricks marketing analysts and performance marketers running Meta / Facebook Ads agencies managing Facebook Ads for multiple clients teams who want trusted, reusable paid social data instead of fragile, one-off dashboards If you’re serious about modern analytics, just “having data in Databricks” isn’t enough. You need a system around that data — and that’s exactly what OWOX Data Marts gives you. Timestamps: 00:00 Why Facebook Ads to Databricks should be a system, not just a sync 01:50 Architecture overview (OWOX Data Marts + Databricks) 02:42 Creating the Facebook Ads Data Mart 03:18 Connector configuration and field selection 04:18 Running the first load and checking Databricks tables 05:06 Scheduling daily and intraday syncs 05:39 Reusing the same Data Mart in Google Sheets and Looker Studio 06:30 Generating AI insights and sending them to Slack / Teams / email #facebookads #metaads #databricks #marketinganalytics #datawarehouse #owox #datamarts #aianalytics