L Catterton Partner on Bringing a Personal Care Brand Global скачать в хорошем качестве

L Catterton Partner on Bringing a Personal Care Brand Global

Farah Khan, Partner at L Catterton, specializes in helping consumer and retail companies – specifically in beauty and personal care – build successful brands. In this interview, Farah discusses her approach to establishing a brand identity, understanding how to reach target customers, and ultimately selling a customer experience and driving growth. She uses her experience with the leading laser hair removal company in Brazil as an example of how to help a brand expand globally, which she says is not a “copy and paste exercise” but requires customizing the brand concept to the local geography.