Marketing Leadership In Complex African Markets: Lindy-Lou Alexander, CEO of WPP Open X Africa скачать в хорошем качестве

Marketing Leadership In Complex African Markets: Lindy-Lou Alexander, CEO of WPP Open X Africa

Lindy-Lou Alexander, CEO of WPP OpenX Africa, shares how global brands like Coca-Cola stay relevant across Africa’s diverse markets. Working with The Coca-Cola Company in 54 African countries, Lindy-Lou operates at the intersection of marketing, advertising, creativity, data and technology. She reflects on her career across Tiger Brands, Diageo, Vodacom and Standard Bank, and explains why marketers must actively represent consumers inside organisations, especially when budgets tighten and choice increases. ___________________________ Buy us coffee here to help us grow. (https://jo.my/bmc) ___________________________ Produced in collaboration with our partners, Soweto Media. (https://sowetomedia.com/) ___________________________ The Lead Creative Podcast is available on: • Apple (https://jo.my/tlc-apple) • Spotify (https://jo.my/spotify-tlc) • YouTube (https://jo.my/tlc-yt) Follow us on: • LinkedIn (  / the-lead-creative  ) • Facebook (  / leadcreativenews  ) • X (https://x.com/CreativesLead) • Instagram (  / theleadcreative  ) Send us mail! (https://www.buzzsprout.com/twilio/tex...) Support the show (https://buymeacoffee.com/theleadcreative) ___________________________ Follow us for more on: • YouTube (   / @theleadcreative  ) • LinkedIn (  / the-lead-creative  ) • Instagram (  / theleadcreative  ) Send us mail! (https://www.buzzsprout.com/twilio/tex...) Make a donation to Threads for Ikasi, a foundation that provides school uniforms, dignity packs and other essentials to children in townships, rural areas and under-resourced communities.  To support them, go to: https://threadsforikasi.org  Support the show (https://buymeacoffee.com/theleadcreative) Buy us coffee here to help us grow. (https://jo.my/bmc) Follow us for more on: • YouTube (   / @theleadcreative  ) • LinkedIn (  / the-lead-creative  ) • Instagram (  / theleadcreative  )