Are Agencies Losing Clients to AI? The Hard Truth About SEO Today скачать в хорошем качестве

Are Agencies Losing Clients to AI? The Hard Truth About SEO Today

Listen to the full episode on spotify - https://open.spotify.com/episode/0jrI... Is AI replacing agencies or exposing weak SEO strategies? In this episode of SEO On Air, host Koa Kauwe sits down with agency leaders Karina Tama (Senior Care Clicks), Michael Cipielewski (Hennessey Digital), and Carey Warren (Coterie Media) to unpack the real shifts happening in SEO, AI search, LLM visibility, and digital marketing. From AI search visibility in ChatGPT and Claude, to Reddit and YouTube becoming ranking signals, to the rise of GEO and AEO, this conversation dives deep into what modern SEO actually looks like in 2026. You’ll hear: • Why traffic is no longer the main KPI • The shift from keywords to topics and entities • How AI content is creating a credibility crisis • Why authenticity is becoming the true ranking factor • How video SEO and Reddit influence search results • Whether SEO as a term is dying • Why brand authority now matters more than backlinks • How agencies must evolve in the era of AI and LLMs If you work in SEO, digital marketing, content marketing, branding, local SEO, or run an agency navigating AI disruption, this episode is essential. Search isn’t dead. It’s evolving beyond Google. Timestamps: 00:00 – Podcast Introduction 01:19 – Guests Introduction and Agency Backgrounds 04:30 – Are clients chasing AI “shiny objects”? 08:06 – The fundamental shift: sell more, not rank more 10:07 – What to look for in an agency? 11:44 – Why brand story matters more than ever 14:10 – A brand is an external expression of an internal feeling 17:22 – EEAT, credibility & how Google evaluates trust 20:05 – Writing for AI vs writing for humans 22:45 – AEO today, GEO tomorrow? 24:15 – The problem with AI-generated SEO content 29:40 – Influencers, authority & brand trust 32:19 – Why brands must get comfortable on camera? A case study 37:02 – Is there a rebellion against AI? 41:46 – Can video actually improve SEO rankings? 44:17 – Keywords are dead. It’s about topics now 46:11 – Is your website even the main asset anymore? 47:22 – Is SEO dying as a term? 50:15 – SEO isn’t dead. It’s being absorbed into something new Learn More About Us:https://www.stanventures.com/ Follow us on socials for more insights: YouTube ►    / stanventures   Facebook ►   / stanventures   Twitter ►   / stanventures   Instagram ►   / stanventures   LinkedIn ►   / stanventures   #AISEO #SEO #DigitalMarketing #FutureOfSEO #AIinMarketing #SearchEngineOptimization #MarketingPodcast #SEOonAir #MarketingInsights #SEOPodcast #AIOverviews #SEOStrategy #AIinSEO #AITools #GoogleAI #SEOTrends #SEOInsights #SEOAgency #AITrends #OpenAI #ChatGPT #AIOverviews #AIDrivenSearch #AIContent #GEO #AEO #LLMs #LLMOptimization #AIOverviews #ChatGPT #AIVisibility