How to coordinate emails, texts & social that actually work together скачать в хорошем качестве

How to coordinate emails, texts & social that actually work together

Ever feel like your emails, texts, and social posts are working against each other instead of together? You're asking for donations in one channel, volunteers in another, and petition signatures somewhere else—all at the same time, to the same people. That's channel chaos. And it could be driving your supporters away and conversions out the door. Luckily, in this 30-minute masterclass, NationBuilder's Sarah and Erica break down how to turn your scattered outreach into a coordinated campaign engine that actually builds momentum instead of confusion. 📋 WHAT YOU'LL LEARN: Step 1: Build Your Home Base (9:06) → Create one conversion hub, not multiple destinations → Design for multiple engagement levels → Build in smart engagement tracking → Tailor experiences based on supporter history Step 2: Create Pathways (12:13) → Leverage each channel's superpower (when to email vs. text vs. post) → Craft channel-specific messages pointing to the same destination → Real example: coordinated volunteer recruitment campaign Step 3: Close Feedback Loops (16:42) → Segment based on engagement level and interest → Automate cross-channel follow-ups that feel personal → Never ask for what someone already gave → Send different messages to first-time vs. recurring donors Step 4: Plan Amplification (23:09 ) → Create ripple effects, not one-time acts → Scale through peer-to-peer networks → Identify your super-volunteers (the 4.7% doing 100% of your word-of-mouth) → Give supporters tools to recruit their friends REAL-WORL CASE STUDIES: ⭐️ Beagle Freedom Project: See how they coordinated petitions, emails, texts, and volunteer networks to pass 13 state laws, rescue 4,000+ animals, and shut down a third of testing labs in the U.S. ⭐️ SameYou: Learn how they turned one personal story into a global movement of 28,000 supporters and 130+ ambassadors recruiting through their own networks. 0:00 - Meet your hosts Sarah & Erica 2:19 - Why multi-channel strategies matter 4:18 - Channel chaos vs channel coordination 5:49 - Turn random outreach into coordinated campaigns 7:42 - What is the 4-Step Multichannel Framework? 9:06 - Step 1: Building your home base 12:13 - Step 2: Creating pathways to your home base 16:42 - Step 3: Closing feedback loops 23:09 - Step 4: Planning your amplification 26:38 - Beagle Freedom Project example 28:37 - SameYou example