Why your emails go to spam & text messages get ignored (How to fix both) скачать в хорошем качестве

Why your emails go to spam & text messages get ignored (How to fix both)

Are your organization's emails ending up in spam folders? Getting terrible open rates? This comprehensive webinar covers everything you need to know about email deliverability, from technical setup (SPF, DKIM, DMARC) to writing emails people actually read. Learn the ladder of engagement framework to move supporters from social media observers to active contributors, master the headline method for email writing, understand why your emails get filtered, and discover emerging opportunities with text messaging. Presented by NationBuilder's Customer Support Manager, Jesus, and Lifecycle Marketing Manager, Erika. Part 1 of a 5-part webinar series on digital organizing and communications strategy. Resources: 🗓️ Save your seat to the full series: https://bit.ly/47pBvG1 📧 Get your own downloadable Headline Method guide: https://bit.ly/46g0uJk 📊 Review the 2024 mobile messaging M&R benchmarks: https://mrbenchmarks.com/charts/mobil... Chapters: 00:00 - Meet the hosts 2:31 - Get to know NationBuilder 3:50 - How do your supporters want to hear from you? 4:34 - Ladder of engagement framework 8:19 - Are your emails actually being read? 10:43 - Email statistics & the current state 11:34 - The Headline Method for email writing 15:41 - Email configuration & technical setup 18:23 - Email Records: SPF, DKIM, DMARC, MX 20:27 - Email reputation best practices 21:49 - Clear formatting & technical tips 23:28 - Tone, emotion & avoiding spam triggers 26:51 - Only email folks who opt-in 27:42 - Email metrics & industry benchmarks 30:31 - Should you be texting your supporters? 32:38 - New iOS 26 changes affecting your text messages 34:21 - Key takeaways