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How Many Options Should I Present? Too few options can feel pushy. Too many options can overwhelm the customer. In today’s Question of the Day, I walk through the sliding scale of option presentation—from approaches that feel overly salesy to ones that create analysis paralysis. In this episode, we cover: The risks of presenting too few options The confusion created by presenting too many How customers actually process choices during a decision Why four options often hits the sweet spot between clarity and control If you’ve ever struggled with how many solutions to show a homeowner, this episode will help you find the balance that keeps the customer engaged and confident in their decision. Have a Question? - Submit your questions to chrish@nexstarnetwork.com